A good pitch deck is the key element to raising money for your startup. Similarly, if you just have a mediocre pitch deck and not much else, you probably won't get investment.
Are you tired of pitching your ideas and not getting funded? You might be making one or more mistakes which are causing investors to choose other projects. We will point out how to avoid common mistakes made by startup pitch decks so you can perfect your presentation.
1. Bad design
Startup pitch decks need to be designed well since they're the first impression an investor has of a company. You should make sure that you have a consistent design on your slides. If the designs are all over the place, it will be difficult to understand what your talking about.
When designing, there are a lot of things to consider, from colors to fonts and more, such as:
· Font sizes
· Colour palette
Keep your brand colors present throughout the design, even if you use other colors for accents. Keep it simple to maintain readability and feel confident about using high-resolution images.
2. Wordy slides
Too much text or information can leave audiences feeling overwhelmed and turns people off.
Important rule: KISS. Keep it simple, stupid. Optimizing your pitch deck is important so that the information you need to convey shines through and resonates with investors. The best way to do this is not by cramming everything into a few slides but rather by organizing them into themes, highlighting key points in each theme, and adding images or visuals per topic if necessary.
3. Too many slides
Pitch decks should be short because they are targeting investors who may be looking at hundreds of pitch decks a month. That’s why, you should limit the number of slides. Try to keep the number of slides between 10-15. Only give the necessary information, keep it interesting throughout and you’ll be on the right track.
4. Saying you don’t have competition
All businesses have competition, even if they're not direct competitors. If you’re into a business / market opportunity, the chances are somebody else is too. Everybody has competition and a sophisticated investor will be turned off immediately if you imply you have no competition. A good investor will already know you have competitors and they want to know how your product competes with them. Be ready to go through the details of your business, so they can see how you can win. Lack of competition can either mean that your product or service isn’t in high demand, or you aren't aware of the other companies competing in your industry. Either way, investors and execs know it's not a good thing for your company.
5. Missing information
What do investors expect to hear from a pitch deck? Here are the key points:
· Target market and opportunities
· Business model
· Traction and market validation
· Timeline of your achievements
· Marketing and sales strategy
· Your team
· Your competitors
· Funding ask and the use of funds
If you leave off a few of these points, the result is incomplete. You would be depriving them of their opportunity to learn about your business. So, they would not want to invest in a company they barely know and the chances are that they will turn you down.
6. No story telling
The best pitches are generally told through the use of storytelling to convey the founder’s idea. A great way to keep your audience's attention is by including a storyline in your presentation. It will make it more interesting and also help you stay on track better.
7. Unrealistic projections
It can be frustrating to investors when they see a lot of numbers thrown around that are not based on anything. If you're asking for a $100 million valuation when the company was only founded a few weeks ago, the conversation won't go very far.
Potential investors may be understandably skeptical of your ambitions even if you can show them that you'll have $500 million in revenue in just three years. It sounds unrealistic, this is because they know that you're at zero revenue right now.
If you are presenting high-end figures, there needs to be some evidence to back them up.
8. No clear funding ask and Not showing the use of funds
Entrepreneurs often make the mistake of not mentioning how much money they want. İn their star up pitch decks. Some do not even include a fund ask slide in their presentation. The main purpose of a pitch deck is to convince investors to fund your project.
Only providing the price is not enough. You also need to explain how the Money will be used, for which purposes. Investors want to be able to evaluate how capital is invested on your behalf, and understand the burn rate of your firm - this way they can know when you may need additional funding.
9. No exit strategy
Most investors expect an exit within 3-5 years. Potential investors need to have a vision that they will recover the funds they spend backing you, and make a profit on the investment.
List the potential exit strategies which may be suitable for your company, such as IPO, selling of the business, licensing your product(s) to another company, etc.